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Thursday, October 22, 2009

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New Swatch Chrono Automatic Collection Launches

Swatch is launching on October 15th the new Swatch Chrono Automatic Collection. The Swatch Chrono Automatic Collection comprises five models offering rugged design and precision timing.

Swatch has wrapped the Swatch look and feel around a new self-winding movement bringing chrono automatic performance to Swatch customers. Swatch uses an ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46 hour power reserve - not too shabby. The movement of the new Chrono Automatic is Swiss made and the new Swatch Chronos also show the date and are water-resistant to 30m.

The Swatch Chrono Automatic Blunge (SVGK400G) you see in the photo has a price of $380. Models with a plastic strap sell for $370.

This is of course an aggressive pricing for an automatic chronograph watch.



The 5 available Swatch Chrono Automatic watches are: Simply Pure (SVGK402), Sign In The Sky (SVGK403), Blunge (SVGK400G), Silver Class (SVGK401G) and Right Track (SVGB400).